
There is a challenge at any Web 2.0 site to balance the open submission of user reviews with the need to police the reviews to avoid companies from trashing their competitors. As user feedback volumes increase and become more instantaneous with consumers s reading or leaving reviews through their mobile devices, managing review contact will become even more challenging. Location based services will continue to expand and promoting discounts at local restaurants is a key service desired by frequent travelers per our recent PhoCusWright research:

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